Web Development
Next.js, React, and headless stacks. Engineered for speed, accessibility, and conversion — not just looks.
- Marketing sites · SaaS dashboards
- Custom CMS · headless commerce
- API integrations · automations
Engineering · Performance · Growth
Websites that
move the metric.
I design, engineer, and grow fast, conversion-first websites for ambitious teams. From the first line of code to the last campaign tweak — built end to end.
Trusted by founders & growth teams across
SaaS
D2C Commerce
EdTech
Real Estate
FinTech
Local Services
HealthTech
B2B Services
01 — What I build
From first pixel
to first paying customer.
A full-stack craft studio for founders and growing brands. Four disciplines, one operator, zero hand-offs.
Performance Engineering
Core Web Vitals tuning, image pipelines, edge caching, and zero-bloat front-ends that load in under a second.
- Lighthouse 95+ across the board
- CDN, edge, and ISR strategy
- Bundle audits · runtime profiling
SEO & Content Systems
Technical SEO, content architectures, and programmatic pages that compound traffic month after month.
- On-page · technical · schema
- Content clusters · interlinking
- Programmatic SEO at scale
Paid Media & CRO
Google Ads, Meta, and landing-page experiments engineered for measurable ROAS — not vanity reports.
- Conversion tracking · GA4 · GTM
- A/B testing · landing iteration
- Pay-per-lead options available
02 — Web Development
Engineered websites that
ship in weeks, not months.
I write the code, configure the infra, integrate the APIs, and own the deploy. Every site I build targets sub-second loads, accessible HTML, and a measurable conversion path — no plugin soup, no tech debt handed back to you.
Marketing & landing sites
High-converting marketing sites, product pages, and campaign-specific landing pages designed around a single metric.
Next.js · Tailwind · Sanity / Contentful
SaaS dashboards & web apps
Authenticated dashboards, admin panels, and internal tools — type-safe, real-time, and built to scale.
React · TypeScript · tRPC · Postgres
E-commerce builds
Storefronts, checkout flows, and product pages optimized for AOV, repeat rate, and ad-traffic conversion.
Shopify · Hydrogen · Medusa · Stripe
Custom CMS & content systems
Editor experiences your team actually likes. Structured content, role permissions, and preview environments baked in.
Sanity · Payload · Strapi · Django Admin
Headless commerce & APIs
Decouple your frontend from legacy backends. Faster sites, custom UX, no platform lock-in.
REST · GraphQL · Webhooks · Edge
Automations & integrations
CRM hookups, lead routing, payment + invoice flows, and Zapier-class automations connecting your stack.
Node · Python · n8n · Webhooks
03 — Digital Marketing
Performance media that
pays for itself.
Four channels, one operator, one dashboard. I architect campaigns from audience research to creative testing to landing-page iteration, with conversion tracking that ties every rupee spent to a measurable outcome.
/01
Google Ads
Intent-driven traffic from people actively searching for what you sell. Built around quality score, conversion tracking, and tight account structure.
- Search · Performance Max · Shopping
- Audience signals · remarketing pools
- Conversion API · enhanced conversions
- Negative keywords · search-term hygiene
- Bid strategy & budget pacing
/02
Meta Ads
Facebook + Instagram campaigns engineered around creative velocity, audience testing, and CAPI-powered attribution.
- Lead-gen, traffic, sales, and engagement objectives
- UGC, hooks, and angle frameworks
- Lookalikes, interest stacks, retargeting
- Click-to-WhatsApp ads for instant DMs
- Pixel + Conversions API setup
/03
Email & Lifecycle
Owned-channel revenue. Welcome flows, cart recovery, post-purchase, and win-back sequences mapped to your funnel stages.
- Klaviyo · Mailchimp · ConvertKit
- List growth · pop-ups · lead magnets
- Behavioural triggers & segmentation
- A/B testing on subjects + content
- Revenue attribution per flow
/04
WhatsApp Business
The fastest-converting channel in India. Click-to-WA ads, broadcast offers, and bot-powered follow-ups that close warm leads.
- WhatsApp Cloud API setup
- Broadcast templates & campaign approval
- Click-to-WA Meta ads integration
- Bot flows, auto-replies, lead routing
- CRM sync (HubSpot, Zoho, custom)
04 — SEO & Content
Search traffic that
compounds, month over month.
SEO done as engineering — not blog spam. I work across three pillars: a crawl-clean technical foundation, a content system that maps to buyer intent, and programmatic scale for sites that should rank for hundreds or thousands of long-tail queries.
Technical SEO
The non-negotiable foundation. If Google can't crawl, render, or trust the site, content won't save it.
- Core Web Vitals tuning (LCP, INP, CLS)
- Crawl budget & index hygiene
- Sitemap, robots, canonical strategy
- Structured data & schema markup
- Hreflang, pagination, faceted nav
- JS SEO (SSR, ISR, edge rendering)
- Migration planning & redirect maps
Content & On-page
Pages that match search intent, win the SERP, and convert the click into a lead or sale.
- Keyword research & intent clustering
- Topic clusters & pillar pages
- Internal linking architecture
- SERP-driven on-page optimization
- E-E-A-T signals & author profiles
- Content refresh & cannibalization audits
- Content briefs for in-house writers
Programmatic & Scale
For sites that should rank for thousands of variations — locations, services, products, comparisons.
- Programmatic page templates
- Data-driven content pipelines
- Internal-link automation
- Index throttling & quality gates
- Rank tracking & cohort analysis
- Link-building (digital PR, HARO)
- Local SEO & Google Business Profile
12,000
organic visitors / month on a programmatic services site, in 4 months
180%
average traffic lift after technical SEO + content sprint
95+
Lighthouse SEO score on every live site delivered
Available for new projects
05 — About
One operator.
Full ownership, end to end.
I'm Yash Gupta — a developer-turned-growth-engineer who builds websites and runs the campaigns that pay for them. After shipping for 40+ brands across SaaS, D2C, and local services, I work the way I wish agencies did: small scope, big ownership, and a direct line from the person writing the code to the person reviewing the metrics.
7+
Years shipping production websites
40+
Brands engineered & scaled
100%
Code written by me, not outsourced
- I write the code. No subcontracting, no offshore handoffs.
- I run the campaigns. Same hands that built the site optimize the ads.
- I report transparently. Shared dashboards, weekly Loom updates, no hand-waving.
- I stay accountable to the metric. Every sprint moves a specific number.
0
Avg. organic traffic lift %
0
Median LCP across builds
0
Brands shipped & scaled
0
Client rating · last 24 months
06 — How it ships
A process built like an
engineering sprint.
No agency overhead. No waterfall. Just clear sprints, demos, and a working site you can ship after each step.
-
01
Discovery & systems map
One deep-dive call. We map your buyer journey, the metric we're moving, and the smallest scope that moves it.
-
02
Design in the browser
I skip static mockups. You see real, interactive sections in your browser within days — not weeks of Figma pings.
-
03
Engineer · measure · launch
Built on Next.js / headless stacks. Analytics, schema, and Core Web Vitals baked in before the first deploy.
-
04
Grow, week over week
After launch, we layer in SEO, ads, and CRO sprints. You see the dashboard update every Monday.
07 — Selected work
Shipped, measured, scaled.
08 — What clients say
Receipts from founders & growth teams.
Direct quotes from people I've built and scaled with. Names, roles, real outcomes.
"Yash rebuilt our marketing site in three weeks and dropped LCP from 3.2s to under a second. Organic sign-ups jumped 2× in the quarter after."
"We've worked with three agencies before Yash. None of them touched code. He shipped a Hydrogen storefront and scaled our Meta ads to ₹40L+ monthly — same person doing both."
"The programmatic SEO build was the cleanest engineering work I've seen on a marketing project. 12k organic visits in four months, zero technical debt."
"Strategic and proactive. Reduced our Google Ads CPL by 37% in six weeks and rebuilt our landing pages alongside. One operator, one invoice."
"We ran a 6-month retainer. Every Monday I had a clear dashboard, every Friday I had a working deploy. Refreshing change from agency life."
"Pay-per-lead model worked exactly as scoped. Replaced our outsourced agency at half the cost with better quality and faster turnarounds."
Built on a modern, audited stack
09 — Engagements
Three ways to work together.
Fixed-scope builds, retainer sprints, or pure pay-per-lead. Pick the model that fits your stage.
Launchpad
₹19,999starting
A complete marketing site or landing page — designed, engineered, deployed.
- Up to 8 pages · custom design
- Next.js · Tailwind · CMS-ready
- Core Web Vitals · SEO setup
- 2 weeks · 1 round of revisions
Growth Retainer
₹59,999/ month
Engineering + SEO + paid sprints on a rolling cadence. Cancel anytime.
- 2 sprint cycles every month
- Ads, SEO, and site experiments
- Weekly metric dashboard
- Direct WhatsApp + Slack access
Pay-Per-Lead
₹99 – ₹1,999/ qualified lead
Performance-based growth for select industries and geographies.
- Lead criteria defined upfront
- Shared real-time dashboard
- Replacement policy for bad leads
- Scale once CPL targets are hit
10 — Common questions
Before you book a call.
If you have a question that isn't here, just ping me — usually 24-hour reply.
How long does a typical website project take?
Most marketing sites and landing pages ship in 2–3 weeks. SaaS dashboards or e-commerce builds typically run 4–8 weeks depending on scope, integrations, and content readiness. We agree on milestones up-front so the timeline is never a mystery.
Do you offer monthly retainers or only fixed-scope projects?
Both. Fixed-scope is billed 50/50 — deposit on kickoff, balance on launch. Retainers run monthly with two sprint cycles and can be cancelled with 14 days' notice. Pay-per-lead is available for select industries.
Who owns the code and assets after delivery?
You do. Full intellectual property transfers to the client once final payment clears. You get the GitHub repo, deploy credentials, design source files, and documentation. I keep no lock-in switches.
Can you guarantee #1 Google rankings or specific ROAS?
No — and you should be sceptical of anyone who does. What I commit to: best-in-class execution, transparent dashboards, and weekly metric reviews. Outcomes depend on niche, offer quality, and budget — variables we tune together.
Do you work with international clients?
Yes. I'm based in India and currently serve clients across the US, UK, UAE, and Singapore. Communication is async-first (Loom + Slack/email), with weekly sync calls scheduled to your timezone.
What payment methods do you accept?
India: UPI, NEFT/RTGS, GST-compliant invoices. International: Stripe, Wise, or bank wire (USD/GBP/AED/SGD). Crypto on request. All invoicing is GST-registered under MSME.
What if I'm not happy with the work?
Every milestone has acceptance criteria and a built-in revision round. If something genuinely misses the mark, we fix it. Refund and replacement terms are documented in the Refund Policy.
Do you handle hosting & ongoing maintenance?
Yes. Deploys go to Vercel / Cloudflare / your AWS account. Post-launch retainers include uptime monitoring, security patches, dependency updates, and a monthly performance audit. No surprise bills.
Lead magnet · free
Get a free 12-point SEO audit of your site.
Drop your URL and email. Within 48 hours you'll get a personal Loom walkthrough covering Core Web Vitals, indexation, on-page issues, and the top 3 wins you can ship this week. No bots, no upsell.
- Lighthouse + Core Web Vitals report
- Top 5 technical blockers
- Quick wins ranked by impact
- Personal Loom walkthrough — not a PDF
Insights · field notes
Lessons from the build trenches.
Tactical breakdowns of what worked, what didn't, and the numbers behind both.
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11 — Let's build
Tell me about your
project.
Share the brief and your timeline. I'll come back within 24 hours with a scoped plan, ballpark cost, and a Calendly link to deep-dive.